First Responder Discount

Luther Family Buick GMC Wants To Reward Your Service To Our Community!

Thank you to all the men and women in our community who are ready to serve at a moment’s notice to protect us and keep us safe. We know you’re not in it for the recognition, and that just makes you all the more deserving. And because you put so much on the line when you go to work, we’ve created a discount to be there for you when you need it. The GM First Responder Discount gives Firefighters, Police, EMTs, Paramedics and 911 Dispatchers special pricing on eligible, new Buick and GMC vehicles. It’s our way of saying thanks for service that makes all the difference.

Discount is available on eligible, new Buick and GMC vehicles to the following: paid or volunteer Firefighters, Police — including Police Officers, Sheriffs, and Sheriff’s Deputies, Correctional Officers, State Troopers and Federal Law Enforcement Officers — EMTs/Paramedics and 911 Dispatchers.

Click the links below to find eligible models or to find out more information. Please note, specific vehicles or models may be ineligible for further discounts during certain sales or promotions. Fill out our form to confirm eligibility, get information on a vehicle, or to set an appointment. We would love to hear from you!

 
Eligible VehiclesMore InformationContact Us